Looking for an alternative to big chain makeup store? Smyrna's beauty boutique The Glamatory is a great alternative, offering personalized service from professional makeup artists.
Makeup artist MiMi Johnson opened the store just over a year ago to provide a source for hard-to-find brands.
The store's inventory includes products by Kevyn Aucoin, Inglot, Becca and Atlanta-based Pnk Digger, which creates popular lip colors based on Atlanta street names and attractions. Recently the boutique created its own line of lashes and Opaque Lip Potions in 10 exciting colors. Products range in price from $10 to $60.
The Glamatory's new collection of Opaque Lip Potions.
Johnson also wanted to support the local makeup artist community.
"I felt there's a lack of resources for makeup artists here and wanted to contribute to the artist community," said Johnson.
Having skilled artists to help glam the customers up is one of the strengths of The Glamatory. They are familiar with all the brands and can teach customers how to apply winged eyeliner using one of their best sellers, the Inglot Black Gel Liner.
The Glamatory provides a cozy atmosphere for makeup artists and customers.
The artists at The Glamatory also offer group and private makeup classes. Just bring your own makeup and learn how to freshen your makeup style using items from your own makeup bag. The store also offers offer themed monthly beauty classes.
After you get glammed up, you can take selfies against the sequin laced wall in the back of the store.
Princess parties to prom, to bridal, and birthdays, we've seen just about any age frequent our store," said Johnson.
The Glamatory is located at 1675 Cumberland Parkway, Suite 408, Smyrna.
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