Amy isn't the only makeup artist that has stood up to internet trolls. Twitter user Wybie put negative commenters in their place with her own clever makeup look. Wybie used blue glitter to create faux tears. Underneath her photo she explained, "How I cry when people tell me, 'You wear too much makeup.'" There was also an entire challenge that clapped back at makeup shamers. Participants in the #PowerOfMakeup challenge posed with one side of their face bare and the other covered in makeup. The movement proved that makeup is a choice. You can wear as little or as much makeup as you want. Keep scrolling to see some of the impressive photos.

Related: Ashley Graham Says She Faces Body Shaming For Being 'Too Curvy' And 'Too Small'—And It All Needs To Stop

https://twitter.com/magiccjozlyn_/status/748284656345296896?ref_src=twsrc%5Etfw

You may also like: How To Do A Metallic Smoky Eye

]]>http://blog.travmaga.com/this-makeup-artists-response-to-internet-trolls-is-genius-self2737DivaThis Makeup Artist's Response To Internet Trolls Is Genius - SELF

*** Local Caption ***Photographed by Ben Hassett, _Vogue_, November 2016

For some, turning 30 is a rather daunting event—one that spurs unnecessary worry and, subsequently, wrinkles (say it now, age is just a number!). But for the sensible, it marks a coming of age that’s heavy in pared-down makeup looks. After all, your 20s are for experimenting: So, now is the time to learn how to properly apply glitter eyeshadow, and go ahead and scoop up that pink fur coat while you're at it.

Play to your wild side with a jolt of lively neon blush, à la Chanel’s Spring 2017 show, or try on a dark crimson or noir lipstick for an unexpectedly bold twist. Above, five ways to have fun with your makeup, from a decorative and intricate manicure to a smoldering cat-eye.

]]>http://blog.travmaga.com/5-makeup-trends-to-try-before-you-turn-30-voguecom2736Diva5 Makeup Trends to Try Before You Turn 30 - Vogue.comPretty Little Liars star’s latest YouTube video is any indication, she could very well add "makeup artist" to that list, too. (Well, maybe not right now. She’s probably pretty busy.)

In a new tutorial posted to her lifestyle channel on the video sharing site, Mitchell’s best friend Sammy agreed to be her guinea pig for a simple eyeshadow how-to — and the results are impressive. She used her signature Smashbox eye palettes — for which she's the face — to create the look, and we’d venture to say that even Sammy was pleasantly surprised by how it turned out. (You can see it for yourself in the video below.)

As for us, we’d definitely let Mitchell give us a makeover — no questions asked. Consider it the beauty equivalent of a trust fall.

]]>http://blog.travmaga.com/shay-mitchell-just-proved-shes-a-low-key-makeup-artist-refinery292735DivaShay Mitchell Just Proved She's A Low-Key Makeup Artist - Refinery29Just like our parents always told us, life is not fair. Ice cream has calories, money doesn't grow on trees, and Jennifer Lopez is immune to the process of aging. 

The actress/singer/dancer/mom/superhuman is 47 years old, and she looks amazing every time she's spotted in the world mingling with the rest of us regular people.

As if that wasn't bad enough, she even looks perfect in the least flattering of situations. 

This is what she looks like in a "food coma" on Thanksgiving.

This is what she looks like walking down the street on a freezing winter day.

This is what she looks like on a casual night just lounging around with the kids.

Me and my baby

A photo posted by Jennifer Lopez (@jlo) on Oct 7, 2016 at 11:24am PDT

But before you spiral into a fit of jealousy-fueled rage, we have some good news. No, we can't help you look like a celebrity after you eat a pound of turkey, but we can help you channel your inner J.Lo after a long flight. 

Makeup artist Kate Best, whose clients include Lopez and another fountain of youth patron, 52-year-old actress Vanessa Williams, shared her in-flight beauty tricks with MailOnline, and they may just change the way you travel forever.

Some of these tricks are easy, like putting your hair in a bun, ditching your pre-flight makeup, and drinking extra water.

"The best way to avoid getting off the plane with your hair looking like a bird's nest is to tie it up in a ballet-bun on top of your head when you board," Best said. "It won't pick up any grease from your face and keeps it under control so you can just shake it out upon landing."

She advises you remove any makeup with a "mild cleansing wipe" upon taking your seat, because it won't last and will just dry you out.

But here's where a little extra effort is required.

After cleaning your face, Best recommends applying a SKII Facial Hydrating Mask. Even model Chrissy Teigen devoted herself to these after hearing J.Lo uses them. 

I use SK-II face masks because I was told Jennifer Lopez uses them and I will do whatever she does in the face realm with no shame.

— christine teigen (@chrissyteigen) May 28, 2012

They go for a steep $17 per sheet, but you can also pick up a $6 version at Sephora.

Other products to pack in your carry-on bag? A refreshing toner to spray on your face post-mask, anti-aging cream, eye cream and lip balm.

Best says you should try to nap, of course, but if you really want to do it like a star, she recommends a "silk eye mask and even a pillow case if possible. It's the gentlest on your skin." (Kim Kardashian has been known to travel with a silk pillowcase in hand.)

All these lotions and silk sound super glamorous, but looking red carpet-ready is not all fun and games. 

"Drinking alcohol–sadly–accelerates the skin dehydration process ten-fold," Best said. "I stick to hot water with lemon." 

Consider your buzz officially killed.

If you follow all of these tips, chances are you'll feel like an A-lister by the time you're retrieving your suitcase from the baggage carousel. But if you really want to go all in–maybe there's someone special waiting at arrivals, wink, wink–there's one final step.

Just before landing, Best says you should "nip to the loo"– that's British speak for run to the bathroom–and "brush your teeth and use eye drops to take down any redness."

Then you can let your hair down, use another cleansing wipe on your face and dab off any oil with a tissue before starting her on-the-go makeup routine with a primer and some "dewy foundation."

"Dab some concealer under the eyes, and sweep a black eyeliner from the outer to the inner edge of the eyes. Then, a lick of mascara and some lip balm and you're ready to disembark," she said.

And if all else fails, there's one accessory no celebrity nor experienced traveler exits a plane without: a good pair of sunglasses. Just don't blame us when the paparazzi bombard you at the gate.

]]>http://blog.travmaga.com/how-to-step-off-a-plane-looking-as-fresh-as-jennifer-lopez-according-to-her-makeup-artist-travelleisure2734DivaHow to Step Off a Plane Looking As Fresh As Jennifer Lopez, According to Her Makeup Artist - Travel+Leisurehttp://blog.travmaga.com/the-best-high-street-makeup-ranges-get-the-gloss2743DivaThe best high street makeup ranges - Get The Gloss Celebrity make-up artist and Visionaire founder, James Kaliardos, began dabbling in make-up when he was just seven. He now makes up the most famous faces in the world including Hillary Clinton, Madonna, Julianne Moore, Barbra Streisand, Nicole Kidman, Lady Gaga, Miley Cyrus and Victoria Beckham.

He was in Sydney recently to talk make-up and how to be "way better than pretty".

On his childhood 

"It began very early – I was seven and I used to watch my mother do her make-up. She had Jackie O hair and a Maria Callas face – Onassis would have loved her. She wore a lot of eye make-up and pale lips and I tried making her up and I was really good at it. So I just kept doing it on everyone I could get my hands on. I just loved the idea of transformation. The make-up thing happened really naturally and for fun I assisted Francois Nars and Kevyn Aucoin".

On inspiration

"Now Voyager with Bette Davis who transforms into a beautiful women. There is something about transformation that I have become obsessed about. I think make-up is so interesting because it's like a non commitment, you can just wipe it off, but it really does have a big impact on being able to change the way you look."

On selfie culture 

"Now it's so much about this weird popularity thing: I hate non-talent and selfie-taking."

On foundation 

"Before I begin a makeup session, I exfoliate the skin and I put a lot of moisturising cream on to improve texture. I like to keep everything sheer with moisturising foundations."

On cheeks and lips 

"Shaping and shading your face is also very important. My new collection is about the ultimate edit that I use every day when I am on a shoot. A glowy cheek is really youthful; it's about looking healthy, polished and clean. And remember, red lipstick works on everybody."

On eyeliner

"Eyeliner application is kind of like writing. Lift your chin so your eyelid becomes flat and your eyelashes are not interfering with your view of the line. Take the liner from halfway along the lid as the centre of the lid is very hard to do."

Highlights I worked a lot with Miley Cyrus who is very independent and very talented. She has a really beautiful voice and very professional attitude towards work. And then I worked with Hillary [Clinton] who was just incredibly cool; I really wanted to go the inauguration.

VOTE!! When I do someone's make-up I'm so close, physically, I'm right in their face, in their space. For me, Hillary was so kind, such a listener, interested, caring, engaged in the conversation, conscientious, SUPER Intelligent. 

A photo posted by James Kaliardos (@jameskaliardos) on Nov 7, 2016 at 7:52pm PST

Beauty mantra Screw being pretty – you can be way better than pretty. It's not about how other people perceive you, it's about how you perceive yourself and what gives you the kick. If you want to go out with glittery eyeshadow, then just do it. 

Beauty tools I believe in having the right tool and letting the tool do the job. This takes the guessing game out of it.

·      Eyeshadow brush 213 Start down at your lash bed and blend up. Blending is really important.

·      A woman's fingers are really incredible as they are delicate.

·      I use an angle brush for contouring.

·      A blush brush; and an air brush for foundation,

·      I love a nude lip pencil to shape the lip and then you can put any colour lipstick at all over it.

PS Kaliardos is about to launch his first collection with M.A.C and our favourites from the range include: Moons of Jupiter Full Face Kit; Jumbo Penultimate Eye Liner, Stratagloss Pyrite (a pinky beige with gold reflects) and Bloodstone Lipstick (a great mid-tone red)

]]>http://blog.travmaga.com/screw-being-pretty-hillary-clintons-makeup-artist-on-the-power-of-makeup-the-sydney-morning-herald2738Divahttp://www.smh.com.au/content/dam/images/g/t/q/5/v/d/image.related.articleLeadwide.620x349.gtq4vu.png/1485932467526.jpg'Screw being pretty': Hillary Clinton's makeup artist on the power of makeup - The Sydney Morning HeraldMost women can easily hold onto makeup products for years, but, unlike food or medicine, there often aren't any glaring expiry dates on these purchases.

On some products like face creams, you may notice a tiny icon of an open jar accompanied by a number followed by the letter m. This symbol highlights how many months the product can be used for after you've opened it — the tricky part is remembering when that was.

To help you keep track, use a permanent marker to write the date of first use on your products.

It's also important to pay attention to how a product looks or smells — any change can tip you off that it's time to toss it out.

You might also not be aware that storage plays a role in the shelf life of your products: exposure to heat, humidity and even ambient air can cause formulas to degrade faster. Avoid storing makeup products in your bathroom; rather keep them in a cool, dry bedroom cupboard.

USE THIS DETOX GUIDE TO HELP KEEP YOUR COLLECTION FRESH

MASCARA, LIQUID AND GEL EYELINER

Toss after: 3 months

Mascaras and eyeliners are the first to go when detoxing your makeup bag. Any bacteria collecting on your products have a first-class ticket to causing eye infections. Mascaras and liquid liner tubes are also a breeding place for bacteria as they are dark and moist.

Never pump the wand of your mascara as it forces air as well as bacteria into the tube. Carefully pull the wand out and wipe off excess product from the opening.

OIL-FREE FOUNDATION, LIPSTICK AND LIP LINER

Toss after 1 year

Foundation formulas tend to degrade and split faster if they are oil-based. Oil-free foundations and lipsticks are less likely to expire quickly as they contain less oil.

Spritzing lipstick and lip liners with rubbing alcohol before use sterilises the surface and prolongs shelf life. Toss out any of these products if their smell or texture changes.

CREAM BLUSH, FOUNDATION, EYE SHADOW & CONCEALER

Toss after 12-18 months

Though their texture will not change as fast as a product with a liquid formula, cream products are best blended in with the fingertips, making them susceptible to bacteria. Eliminate excessive finger contact by using a brush to apply a small amount of product to the back of your hand, then use your fingers to apply onto the face. This way the cream is warmed up by the skin, making it easier to blend.

NAIL POLISHES

Toss after 1-2 years

Nail polishes can generally last for a long time if not left open or in direct heat. When a polish reaches its throw-away date, the formula tends to separate, dry out or become thick and clumpy.

POWDER BLUSH, BRONZERS AND EYELINER PENCILS

Toss after 2 years

Eye pencils have longevity as they are regularly sharpened, renewing the product surface used on the skin.

Powders, such as blushes and bronzers, have less chance of breeding bacteria as they do not contain moisture.

Products applied with brushes have less contact with fingers that can transfer bacteria to the skin - just make sure the brushes used are regularly cleaned.

MAKEUP BRUSHES AND SPONGES

The makeup tools we use contribute to the shelf life of makeup products. Brushes should be cleaned once a month* while sponges need to be cleansed after the first week of use, but should not used for more than two weeks.

What about the hygiene of your brow pencil with brush end? When the bristles become clumpy, run the brush under warm water and rub the wand between your fingers with soap.

*Beauty editor's tip: "Use shampoo to clean makeup brushes. Gently work the lather in the same direction as the bristles to keep its shape."

]]>http://blog.travmaga.com/makeup-bag-detox-how-to-tell-when-your-beauty-products-are-past-their-prime-times-live2740DivaMakeup bag detox: how to tell when your beauty products are past their prime - Times LIVEYou’ve been doing your makeup since you were a teenager, right?

You probably can’t remember how it all started or where you bought your first lipstick from. In fact, you most likely can’t recall anyone teaching you how to do your makeup at all.

According to a study done by YWCA USA, women in the United States spend around $7 billion on cosmetics each year. There’s no denying women are buying and using makeup, but quite a small amount of them were ever properly taught how to do it.

If you’re starting to get fed up with your same old makeup routine, and Kylie Jenner’s Instagram selfies make you want to re-vamp your entire cosmetic bag, here are some tips to help you seriously step up your makeup game this year:

1. Line those lips.

Ladies, don’t be scared of lip liner.

I know you are probably envisioning those super dark lines that look like you just drank a glass of chocolate milk, but it doesn’t have to be like that!

If done right, liner can make your lips appear fuller and more defined, all while helping your lipstick stay longer and prevent it from bleeding.

Lead cosmetic artist for MAC, Gisel Calvillo, suggests putting a more natural color liner on the lips to make them appear their biggest.

Celebrity makeup artist, Melanie Inglessis, suggests using a dark lip liner to define the bow and the middle of the bottom lip before blending it with a lighter color.

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2. Use a spoolie for your brows.

What’s a spoolie, you ask? It’s basically a hair brush for your eyebrows.

Groomed brows are quite the trend these days, and those using spoolies are ahead of the game.

Essentially, these little wands look similar to mascara and are used to evenly disperse color and keep stray hairs in check.

Many eyebrow pencils come with a built in spoolie so you have everything you need to get the greatest brow.

According to Makeup.com, some of the best brow buys are Lancôme Le Crayon Poudre and Maybelline Eye Studio Master Shape Brow Pencil.

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3. Get the right tools.

The tools of the trade are what will really step up your makeup game.

Forget about using your fingers and the occasional Q-tip. If you want your makeup to look professional, you are going to need the right supplies.

If you are ready to stock up, some essentials include:

– Lip brush
– Flat eyebrow brush
– Precision angle brush
– Blush brush
– Small blending brush
– Concealer brush
– Foundation brush
– Fluffy powder brush

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4. It’s all about the contour.

Contouring is all of the rage these days.

It seems that all the celebrities are doing it, and the topic in general can be seen trending all over the internet. Once reserved for photo shoots and runway models, real women are learning the tricks of the trade.

In a nut shell, contouring is enhancing the facial structure and giving shape to areas of the face by using makeup.

According to this article by Teen Vogue, contouring is easy, and they actually lay it out for you step by step.

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5. Get the lighting right.

The right lighting is an essential ingredient in how well your makeup turns out.

If the lighting is too dark, what you think is perfectly done foundation could actually look horrific when exposed to bright light. Similarly, if your mirror isn’t magnified enough, you could be missing out on your makeup’s true potential.

Have you ever noticed the light bulb encrusted makeup mirrors that are depicted backstage in Hollywood films? They are there for a reason, and that is to provide the best light possible for getting makeup and hair perfectly right.

According to an article by Style Caster, LED bulbs work the best for makeup, and adding a tool like a Hollywood Mirror to your makeup area would help immensely.

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6. Use complimentary colors on your eyes.

Your eyes are kind of like the centerpiece of your face, and making them stand out can change your whole look.

When it comes to eye shadow, using colors that are opposite of your eye color will actually make them stand out more.

If you want to make your eye color pop….

Blue eyes: Anything with orange will make your blue eyes pop. Peach, gold, apricot and anything with an orange undertone is best.

Brown eyes: Almost any color will work well with brown, but purple and blue make them stand out the most.

Green eyes: Colors with red undertones will make green eyes pop. Try shades that have some wine or plum coloring to them.

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7. Take a makeup class.

Sure, YouTube is full of makeup tutorials that you can watch for free, and that is fantastic.

However, if you want to really learn the tricks of the trade and find out what works best for your unique face, taking a makeup class could really be worth the time and money.

Sit and take notes as a professional shows you what to use and how to use it in order to look your most beautiful.

Subscribe to Elite Daily's official newsletter, The Edge, for more stories you don't want to miss.

]]>http://blog.travmaga.com/how-to-switch-up-your-makeup-routine-if-it-hasnt-changed-since-high-school-elite-daily2739DivaHow To Switch Up Your Makeup Routine If It Hasn't Changed Since High School - Elite Daily1. For full lips go for a glossy look. Try first outlining the perimeter of your lips using a concealer brush dipped in bronzer two shades deeper than your skin tone. Then, top pout with gold, peach, or coral gloss.

2. When your lips look larger, it helps to slim your face down. The best way to beef up your mouth is to dab a shimmery gloss in the middle of your lower lip (on top of a lip-tone lipstick or gloss).

3. Play up your pout— it reminds people you're no pushover—with a deep, dramatic lipstick. Use your finger for a personally stamped finish. Highlight the area above your bow with a brush of gold eyeshadow.

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Moisturizing Dry and Inflamed Skin

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1. Rose and lavender work wonders in calming skin inflammation, according to Michele VanLandingham, ingredient information specialist for Dr. Hauschka Skin Care. Olive oil is also a great cure for all things dry, including peeling cuticles.

2. Prevent dead-skin pileup by using a pumice stone in the shower—and don't be tempted into using a razor. That will only cause more skin to grow back. Pamper your feet with moisturizing facial masks.

3. Lance Etchison, skin-care aesthetician at Bluemercury in Washington, D.C., suggests incorporating one new product at a time. "And, since most active ingredients take effect over time, don't give up if you don't see immediate results," he advises.

4. For daytime moisturizing, think layering: Use an antioxidant serum under a face cream, topped off with sunblock. To prevent flaking, consider light exfoliation once a week. Moisturizing without exfoliating first can result in breakouts and dull skin.

5. Water, paper, chemicals: all dry up soft hands. "You have to fight back every day," says Jan Arnold, founder of Creative Nail Design. "Exfoliate to slough off dead cells, then slather on a rich cream to compensate for how few oil glands you have."

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6. Here's a secret for super-smooth, quenched lips: Use your richest eye cream on your lips! Note: Be sure it's a "hydrating" formula, not "firming"—which is code for drying.

7. Sure, it's chilly in the morning, but don't be tempted to crank up the heat in the shower. Hot water followed by cool, dry air leads to rough skin. To lock in moisture post-shower, pat yourself dry, and coat skin in an alpha-hydroxy lotion.

8. For flawless skin choose a cleanser and moisturizer appropriate for your skin type that you can use a.m. and p.m., and then supplement it weekly with a purifying face mask. Also, consider using a nightly skin treatment that exfoliates dead skin cells.

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Optimizing Your Nail Care

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1. We love the look of a perfect sheer manicure on long, tapered talons as much as the next woman, but who's got the time? For equally elegant, less fussy nails, go short, round, and dark. File your nails so they line up with the tips of your fingers and round the corners.

2. Low on cash but still want to indulge? Pamper your feet. If you're going to indulge in any spa treatment, go for a pedicure. It costs more than a manicure (though much less than a body treatment), and it lasts for weeks.

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Creating a Natural-Looking Glow

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1. Naturally pale but want a healthy glow? The good news is that you don't need a lot of makeup to achieve great-looking skin, says New York makeup artist Paula Dorf. For natural-looking results, apply glow products to the apples of your cheeks, the bridge of your nose, your hairline, and chin.

2. Sidestep streaks by mixing self-tanner with moisturizer before applying. This dilutes the formula so you achieve a more natural, less stripe-like effect. See our guide for the best no-streak self-tanners here.

3. To avoid an orange-y look with self-tanner, after application, wipe a cotton swab or a damp paper towel across your eyebrows and along your hairline.

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Counteracting Wrinkles

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1. Treating your neck like your face doesn't work. "Your neck ages in its own way and so has special needs," explains Adrienne Denese, M.D., Ph.D. "Neck tendons shrink through the years and become more visible and the thin skin in this area doesn't respond to lasers and peels as well as your face does." She suggests good posture and neck stretches.

2. "I frequently see women with deeper wrinkles on one side of their face—the side they sleep on, of course," says New York dermatologist Heidi A. Waldorf. To avoid "sleep lines," opt for silk or satin pillowcases and pile on the antiaging products.

3. The choice is yours: Lower your calorie intake by a third or add antiaging resveratrol (from grape skins) to your regimen. Both send your body into survival mode, which can increase your lifespan and help maintain youthful-looking skin. But before you start drowning your liver in cabernet, know that the recommended 2500 mg per day requires 15 glasses of red wine.

Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

]]>http://blog.travmaga.com/40-expert-approved-beauty-tips-to-hack-your-makeup-routine-marieclairecom2741Diva40 Expert-Approved Beauty Tips to Hack Your Makeup Routine - MarieClaire.com

You don’t need Beyoncé‘s voice to shine like the powerhouse star.

Her makeup artist, L’Oreal brand ambassador Sir John, reveals the secret behind Beyonce’s amazing glow is a touch of gold, like the jaw-dropping metallic makeup look she often wears (like at last year’s Super Bowl). Luckily, we had the chance to hang out with the makeup artist himself, and he taught us exactly how to score the look for the How It’s Done video above. Trust us — it’s beyond easy.

When Beyonce’s performs during “golden hour,” or when the sun begins to set, Sir John says he opts for metallic shades, which add the illusion of light on her face. “It was too early in the day for a dark smoky eye, so I gave the eyes some light with metallics,” he says. “Stay away from super smoky silhouettes during the day, which can drain the complexion.”

To create her look, Sir John began with the lips, applying a metallic gold shade, like L’Oreal’s Infallible Pro Last Lip Color in Lasting Ginger, before moving onto the eyes. Using the L’Oreal Eye Shadow Quad in Boudoir Charm, he applied a matte brown shadow on the inner and outer corners of the lids to create a defined shape and add dimension, blending it into the crease with a clean, fluffy brush.

Next, he applied the eye shadow, first applying a metallic rust shade on the center of the lid, followed by a highly pigmented gold metallic shadow, which Sir John taps onto the center of the eyelid with his finger, layering it over the rust color.

RELATED PHOTOS: The Beauty Products That Changed Our Lives

And if your skin is fair, he recommends going for a pearly or ivory shade, which complements lighter skin tones, while golds and coppers pair perfectly with olive to caramel tones.

To finish the look, Sir John creates a healthy glow with a swipe of a coppery peach blush. Then, he defines the lashes with a thin line of brown liquid eyeliner (he used Urban Decay Razor Sharp Liquid Eyeliner in Demolition) at the base of the top lashes, followed by up to four coats of L’Oreal Voluminous Feline mascara in brown.

Why not black mascara? “Brown is going to give the effect of having a lot more lashes,” he explains, adding that the softer shade directs all of the attention to the eye shadow, rather than the lashes.

Watch the video above for the full tutorial.

What’s your favorite look of Beyoncé’s? Sound off below.

]]>http://blog.travmaga.com/how-to-get-beyonces-gold-eye-makeup-people-peoplecom2742DivaHow to Get Beyonce's Gold Eye Makeup - People - PEOPLE.comThe creative agency Milk Studios is known for its fashion-savvy and buzzy events. And in February, it jumped into new territory when it launched its own retail product, Milk Makeup.

The 85-piece line covers pretty standard territory: concealer, foundation, blush, highlighter, eyeliner, brow pencils, and a variety of eye coatings. The colors are saturated, they shimmer, and much of the makeup has a glossy finish. Everything is cruelty-free. Standout products are riffs on classics, like its "Holographic Stick," which is a purple-tinted highlighter spruced up with real meteorite dust and pearl powder. There are also opalescent eye pigments, sticky eyeshadows that feel like they could withstand a week at Burning Man—or in my experience, a rainy rooftop rave after which I fell asleep fully made up. (Even in the shower it took some scrubbing to remove the eyeshadows.)

Milk Makeup's hook is a character: the Milk Girl. Company cofounder Mazdack Rassi says this "girl" is the kind of person who takes five minutes to put on her makeup in the back seat of a cab as she’s being ferried between chic events. She's too cool to want a full makeup mask. Accordingly, Milk encourages swipes of colorful eyeliner and dabs of lip color. The vibe is experimental—a trial-and-error spirit that encourages consumers to buy a medley of simple-to-execute looks. Everything is meant to be practical: Blotting papers double as rolling papers; all products are designed to be rolled on or applied with a finger. No brushes or powder puffs necessary.

"The tagline, 'Milk Girls do their makeup quick' was a concept I internalized into tangible products and formulas," says Milk Makeup COO Dianna Ruth, who’s worked for Hard Candy, Sugar, Hello Kitty, and Bliss. "One-handed easy application, no additional tools, good-for-you ingredients, and quick but expressive makeup."

Milk is not the first production house to launch its own line of cosmetics. Smashbox Studios, a Los Angeles photo studio, debuted a makeup line in 1996. But Milk’s new venture is less an extension of its photo studio and more representative of niche brand power. Big brands like L'Oréal, Clinique, and Revlon no longer dominate the entire market. Small cosmetics companies are breaking through.

"People want to know that they have something special," says Karen Grant, global beauty analyst at the NPD Group. Last year, the market analytics firm noted big growth for independent prestige beauty brands. Among the top five growth companies for 2015 were three independents: Anastasia, Too Faced Cosmetics, and IT Cosmetics, which sold to L'Oréal for $1.2 billion this year.

Grant says one of the big reasons freestanding makeup labels are getting so much love is because of a change in shopping attitudes. Consumers are trusting individual products rather than committing to one brand. Makeup companies no longer have to have everything, she says, they just have to have that one sought-after product: "It’s less about having a wide array than having something that they’re known for. Anastasia Beverly Hills Beauty and Cosmetics, founded in 1998, has been successful because of its focus on eyebrow products, for instance. This phenomenon has paved the way for newbies like Kylie Jenner, whose line of neutral matte lipsticks sold out in 30 seconds last year.

But it’s not just consumer values that have changed. The rise of beauty vloggers, Twitter, Facebook, and Medium are also a contributing factor. In September, NPD reported that more people were turning to the internet for makeup advice than print or broadcast. Makeup users largely rely on trusted friends or word of mouth to source new products, but what defines a friend may depend on how old you are.

For millennials, friendly tips come from social media feeds and YouTube videos even despite complaints that these high-paid "influencers" are just part of the corporate machine. The report says the internet is one of the top five channels for buying makeup, ranking "just below department stores but ahead of direct sellers, national chains, and beauty supply stores." Which means social media is now a key marker of success and relevance. According to a new report, Jenner’s cosmetics have appeared in social posts more than 1.3 million times since launching in October 2015. Compare that with Estee Lauder’s mere 373,000 mentions. Online is also where makeup buyers are increasingly going to shop, according to NPD. For the 12 months ending in October, online makeup sales were up 36% compared to 13% for retail sales.

"Like my 15-year-old niece, when I was with her in Minneapolis, she comes home and goes straight up to her room, does her homework, then goes on YouTube," says Milk cofounder Rassi. In order to appeal to this generation, Rassi tells me, he’s trying to become part of it. He spends nights reading blogs and watching vloggers talk shop and monitors how these reviews affect sales. He says a vlogger reviewing Milk’s products out of Ohio can lead to the sale of hundreds of lipsticks in a given evening. "And then Vogue will talk about [us] and we’ll sell four," he says.

Rassi knows the fashion world well. His wife, Zanna Roberts, a senior editor at Marie Claire, partnered with him on Milk’s nascent line. And Milk Studio's connection to the New York fashion elite is well established. On any given day, you might see photographer Terry Richardson or Annie Leibowitz walking its hallways. The studios also host Vogue cover shoots as well as Fashion Week runway shows from the likes of Proenza Schouler and Chromat.

"People show up on our doorstep and they just want to make stuff," Rassi says, hunched over a low coffee table stacked tall with thick art books. He is very tall and I am very short, and I imagine he’s trying to create more intimacy in the conversation by leaning in. We’re sitting in his white-walled former warehouse office space where sunlight streams in through skylights in a vaulted ceiling. The walls are covered with skateboard decks and giant photographs, most recognizably, a portrait of Kate Moss from her Calvin Klein days and Steve McCurry’s Afghan Girl.

It’s this culture of art-chic cool that Rassi has tried to inject into his makeup brand. In an introduction video, Milk defines the brand as encompassing "punk fashion," "art kids," and "the next generation"—or Gen Milk for short. As for the "it" Milk Girl, she certainly doesn't adhere to binary definitions of gender. The company's website features a diverse set of women and men to represent the Milk Girl. There are three men among Milk’s lookbook of 47 "girls," one of whom is transgender. So far, about 5% of Milk Makeup's customer base is male.

Milk doesn’t yet have the reach of its similarly minded competitors like L'Oréal’s Urban Decay and LVMH’s Kat Von D Makeup. Last year, L'Oréal’s cosmetics brands generated $6.06 billion in annual revenue; Estee Lauder, $4.2 billion. Milk, a private company, hasn’t released revenue figures, but momentum seems to be strong. When it debuted, Milk sold out of its signature Holographic Stick in a month. Its Cooling Water stick followed, selling out in two months along with three other products, suggesting that Milk might be capable of creating the "it" products Grant mentioned earlier. Milk Makeup is now sold in 100 Sephoras and 50 Urban Outfitters around the country.

What does growth look like moving forward?

It could mean being scooped up by one of those massive brands. "The big guys are on an acquisition binge," Grant says. "When you are hot and they feel you can add a unique dimension to their portfolio, they are going to acquire you." Beauty-brand acquisitions are up 44% this year, according to CBInsights. Revlon, L’Oréal, Estee Lauder, Unilever, and Johnson & Johnson are among the biggest acquirers. If Milk can prove its makeup brand can pump out must-have products to a devoted younger audience, it could win big in a sale.

Though Milk Studios is familiar with this process—last year, it sold its MADE Fashion Week incubator to WME IMG—Rassi says he's not looking to break off the cosmetics branch just yet: "At this point, less than a year in, our No. 1 priority is to grow the company and scale."

]]>http://blog.travmaga.com/milk-makeup-jumps-into-the-crowded-market-of-edgy-cosmetics-brands-fast-company2705Divahttps://a.fastcompany.net/multisite_files/fastcompany/imagecache/inline-large/inline/2016/09/3063244-inline-i-2-design-agency-milk-dives-into-makeup.jpgMilk Makeup Jumps Into The Crowded Market Of Edgy Cosmetics Brands - Fast Company

Flique is a 40-piece cosmetics line designed by Charlotte

Includes eyeshadow, contour and highlighting palettes 

Star says it has been her 'dream' to create a makeup range  

By MailOnline Femail Team

Published: 09:49 GMT, 7 December 2016 | Updated: 10:31 GMT, 7 December 2016

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She's made no secret of her penchant for beautifying herself so it was only a matter of time before Charlotte Crosby unveiled her debut makeup line. 

The 26-year-old Geordie Shore star and beauty aficionado has teamed up with Easilocks to create what she is dubbing a 'luxurious, affordable and cruelty-free cosmetics range.'

Flique is a 40-piece cosmetics line, including a six-shade contour palette in a mix of cream and powders, two £34.99 ten shade eye shadow palettes, a £39.99 ten shade highlight palette, a £19.99 ten colour lip tint collection, two brush sets and an eyelash range.

Beauty aficionado Charlotte Crosby has teamed up with Easilocks to create what she is dubbing a 'luxurious, affordable and cruelty-free cosmetics range'

'I am so excited to announce my new makeup range,' said Charlotte of her latest coup.

'It has been my dream to launch my own makeup range. I get so many comments from my fans asking for make-up tips and breakdowns of my look, so this is for them.' 

Charlotte, who often proclaims her love for the Kardashians and Jenners, has no doubt taken inspiration from beauty buff Kylie, who has a similar range on the market.

Kylie's eyeshadow kits, which are similar to Charlotte's, set her fans back around £33 and sell out repeatedly when she unveils them online. 

Charlotte's foray into beauty could well follow a similar path to her idol's; her fans were raving about the news on Twitter.

'Charlotte Crosby is coming out with her own makeup and I'm so buzzed,' wrote one, whilst another added: 'Charlotte Crosby's makeup range is to die for, wonder who's gonna be my fave n get me it all for Christmas this year.' 

Flique is a 40-piece cosmetics line, including a six-shade contour palette in a mix of cream and powders, two 10 shade eye shadow palettes and an eye lash range

'I am so excited to announce my new makeup range,' said Charlotte of her latest coup, which is similar in style to Kylie Jenner's

Charlotte has made no secret of her love of beautifying herself and often posts videos showing off her contouring skills 

Speaking about her decision to launch the range, she said: 'I get so many comments from my fans asking for make-up tips and breakdowns of my look, so this is for them'

Aside from her venture into beauty, Charlotte's personal life has hit headlines after her ex, Gaz Beadle, had a major epiphany on Geordie Shore on Wednesday night.

His much-publicised relationship with former-cast member Charlotte has, to some, been the love story of the entire show.

But Charlotte announced earlier in the year that she was done with the show - and alleged cheater Gaz - and was leaving.

She has been absent from the current 13th season of the reality show about a group of oversexed Geordies living together, and in the forthcoming episode it becomes clear how Gaz really feels about this.

Kylie Jenner's eyeshadow kits, which are similar to Charlotte's, set her fans back around £33 and sell out repeatedly when she unveils them online, right

Still partying in a villa on the continent, Sophie is told she has one more evening with the group and then she'll be jetting back to Newcastle.

The group go out, to mark her last night and head to a beach party where Gaz asks the boys which of them are looking to hook up that evening.

When Aaron asks Gaz if he's 'on the pull' he shakes his head - which in itself is an odd reaction from the infamous lothario.

'I realised that I actually miss Charlotte a lot more than I thought I did,' he explains. 

The couple have had a turbulant relationship over the past few years, charted consistently on the MTV show.

Their on/off relationship finally came to an end earlier this year following allegations of Gaz cheating. 

Gaz's much-publicised relationship with former-cast member Charlotte Crosby has, to some, been the love story of the entire show and he admitted he misses her

 

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]]>http://blog.travmaga.com/geordie-shores-charlotte-crosby-unveils-makeup-range-to-rival-kylie-jenners-daily-mail2703Divahttp://i.dailymail.co.uk/i/pix/2016/12/06/17/3B19D2FC00000578-4006250-image-a-30_1481043897663.jpgGeordie Shore's Charlotte Crosby unveils makeup range to rival Kylie Jenner's - Daily MailI grew up in rural Michigan with two older brothers in a house that backed up to a tree farm we’d play in almost every day. I was not exactly set up to be a “girly-girl.” My mom didn’t wear much makeup or make a big deal about it, so I didn’t even really encounter makeup until years later when my oldest brother got a serious girlfriend. Even then, I didn’t ever wear more than a little mascara. I couldn’t help but wonder, “Was I missing out on something by wearing very little makeup?”

It wasn’t until I moved to Los Angeles that I began to understand just how little makeup I used and how narrowly I used it. At that point in my life, makeup was an entirely utilitarian thing – I did it so my blonde eyelashes didn’t disappear from my face. But when I saw woman after woman on the streets of LA with flawless skin, stunning lipstick, and luscious, smoky eyeshadow, I got really self-conscious about how little makeup I was using. Was it enough? Should I be using more?

I think the thing that finally broke my insecurity that I just wasn’t wearing enough makeup was seeing a friend who normally wore a lot of makeup with a clean face for the first time. I remember what a shock it was to see how different she looked. I realized that I didn’t want that – to be unrecognizable without my makeup. I wanted people to see my face, just maybe my face a little…better. Here and there, at least. I didn’t want to completely change my face.

Here’s the other thing I realized thanks to my friend and to so many other girls who wore more makeup than me: Makeup can be fun!

I could play with different colors and styles, find out my own preferences and discover how different types of makeup worked with my skin tone. I could try playful shades of lipstick without it changing my face. A little BB cream and foundation could even out my skin tone. Eyeliner and mascara could make my eyes bigger and set them off against my light complexion.

I discovered I could enjoy using makeup even if I didn’t use it to drastically alter my appearance.

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I have found the natural makeup look that works for me, and makes me feel like the best version of myself. The key is that, with everything I do, I am sure not to actually hide away my own face. That’s my choice, to pursue a natural, if slightly more flawless, version of myself.

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Finding the best makeup for you.

Subscribing to a monthly makeup service like Ipsy is a great way to learn what kinds of makeup you favor, as well as a good way to get introduced to new ones each month. Typically, you fill out a brief questionnaire when you subscribe that helps you think through your beauty style, thinks like whether you prefer lighter or darker makeup and what types of products (i.e. mascara, lipstick, eyeliner, nail polish) are your favorites. These questions can help you realize makeup habits and preferences of yours that you may not have noticed before.

If you find a product you like, explore more products from that brand.

If you enjoyed their eyeshadow, look into their lipsticks. Be careful not to get stuck with the same few products because you could be missing out on great (and fun) new items! The beauty industry is always evolving.

Don’t stress out about finding the “perfect” beauty routine. Discover what you like, be open to new products, and enjoy the process. What matters most is that you feel confident when you look in the mirror.

The post I embraced a natural makeup look and it turned out to be a really great thing appeared first on HelloGiggles.

]]>http://blog.travmaga.com/i-embraced-a-natural-makeup-look-and-it-turned-out-to-be-a-really-great-thing-yahoo-news2706Divahttps://s.yimg.com/ny/api/res/1.2/vIk5L50DwgQb.mD5U0DY9g--/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9ODAw/http://media.zenfs.com/en-US/homerun/hello_giggles_454/7a8c9fd87364a5c4b8011d41b693ea2fI embraced a natural makeup look and it turned out to be a really great thing - Yahoo News

Let's get one thing straight: shopping for makeup at the drugstore is usually far from easy. Sure, everything's relatively cheap and the quality has definitely improved — which we're totally about — but the unflattering fluorescent lighting, coupled with the fact that there aren't any on-site experts to answer all your burning beauty q's tends to make the whole process pretty difficult. But before you give up and revert to spending all your cash at Sephora and high-end department stores, allow us to step in and shed some light. For this, we asked a few of our most trusted makeup artists to divulge their best tips for the aforementioned drugstore shopping spree.

1. Make a wish list: Browsing the aisles can get overwhelming at the best of times, considering the total lack of testers at all our favorite drugstore haunts. To help narrow things down, we find it helpful to compile a list before you step inside. That way, you'll know exactly what you're looking for. Some of our favorite recommendations come courtesy of the pros. For instance, celebrity MUA Benjamin Puckey has a concise list of go-tos that never let him down. "My favorite drugstore brands are Maybelline for their fabulous mascaras, concealers, foundations, cream liners, and highlighters; NYX Cosmetics for their matte lipsticks, lip creams, powder blush, and concealers; and CoverGirl Queen for amazing products for deeper skin tones," he says. Don't have an MUA on speed dial? Try browsing the Instagram feeds of your favorite beauty pros; chances are, they'll share their secrets every once in awhile!

2. Consider sticking to certain products: Unless you’ve done your research — meaning you read multiple reviews and looked up a slew of swatches — you should generally avoid buying things like base products on the spot. Why? Because it’s much harder to gauge how the product will look and feel on the skin since you often can’t try it out for yourself in the store. Makeup artist Emma Day says she tends to spend her money on pricier foundations, and instead turns to the drugstore for things like tinted lip balm, kohl eyeliner, cream blush, and fake lashes. Makeup artist Elisa Flowers also mentioned that she opts for lip and eye pencils at the drugstore rather than department stores, as she finds the quality and consistencies to be super comparable.

3. Know your skin tone: We can’t stress how important this one is, especially if you’re looking to buy a new foundation or concealer, as it’ll take away so much of the guess work. “Knowing your skin tone is essential if you don't have access to makeup testers,” she [who is she] said. “Your skin tone can be determined by looking at the veins in your wrist — golden undertones will have a greenish-olive cast, while cool-reddish tones will have a purpley-blue hue,” she explained. “Neutral skin tones will have a mix of green and blue — look for clues on the foundation bottle like W for Warm or C for Cool, or words like Tan or Sand indicating warmth or Rose and Porcelain hinting toward cool,” she added.