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Walmart wmt obtained its highest grade but from an LBGT rights advocacy group because of strikes like including insurance coverage protection for transgender staff this yr.

The low cost retailer, the largest company within the Fortune 500, acquired an ideal 100 rating from Human Rights Marketing campaign’s Corporate Equality Index, the group’s annual rating launched on Monday of corporations’ office protections for lesbian, homosexual, bisexual and transgender staff. Different retailers to get 100 from HRC embrace Target tgt , Best Buy bby , J.C. Penney jcp , Macy’s m and Hole Inc gps .

The retailer has lengthy been reticent on social points, however that has modified considerably since Doug McMillon turned CEO almost three years in the past. In spring 2015, he lobbied Arkansas’ governor to strike down the so-called “freedom of religion” law seen by many as facilitating discrimination towards gays. Being seen as progressive will probably be key to serving to Walmart attain the extra middle-class clients it seeks, particularly because it battles a picture for paying staff too little, in addition to attracting expertise for its rising e-commerce operations.

“At Walmart, ‘Respect for the Particular person’ is likely one of the core beliefs which are the inspiration of our firm. We're dedicated to fostering an inclusive work surroundings for our greater than 2 million associates across the globe,” Wal-Mart Shops spokesman Kevin Gardner advised Fortune in an e-mail assertion.

The corporate was one in every of 517 corporations, a brand new document, to earn an ideal rating, up from 407 final yr, said HRC. Walmart had scored 90 factors in 2014 and 2015, and was a low as 40 solely 5 years in the past.

Amongst different initiatives, Walmart has a useful resource group for workers referred to as PRIDE (Selling Respect, Inclusion, Variety, and Fairness) that goals to function an interlocutor for LGBT staff with clients, the corporate and in addition to function a group for staff.

HRC’s company equality index scores corporations on a scale from zero to 100 in 5 classes, together with insurance coverage advantages and variety coaching.

Nonetheless, supporting LGBT rights is usually a tough dance for giant corporations, notably retailers. Goal has confronted protests and boycotts since saying within the spring that consumers and staff might use the toilet that matches with their gender id. Although Goal downplayed any influence on gross sales, the retailer has reported two consecutive quarterly comparable gross sales drops, and did find yourself spending $20 million so as to add lockable restrooms in all of its shops.

As for Walmart, although it hasn’t been vocal when taking a social stand, lest it offend a great a part of clientele on this polarized political local weather, it has touted larger use of renewable power to struggle local weather change, and in addition eliminated merchandise that had the accomplice flag on it. Walmart’s U.S. enterprise can also be spending $2.7 billion to provide staff extra coaching and a increase.

Nonetheless, issues don’t all the time go easily: final week it agreed to pay $7.5 million to settle a lawsuit accusing it of discriminating towards homosexual staff by failing to supply medical insurance advantages to their spouses.

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